Information Collection and Use
Lifeclass explicitly asks when we need information that personally identifies you (“Personal Information”). Your personal information is used to create your personal access to our email marketing product, and to contact you in the course of using this product. Financial information that is collected is used to verify, identity and to bill either you or your company for products and services, as applicable. Demographic and profile data collected by Lifeclass may be used to tailor this web site or any requested email communications, and to display information that is more relevant to you. Lifeclass also compiles demographic and product use information, but in the aggregate only, and may make that aggregate information publicly available. Under no circumstances will Lifeclass make any personal information about an individual user available to anyone.
Your email address is used only to send you information that you have requested. As part of your use of our email marketing software, Lifeclass allows you to elect to receive, or not receive, certain information from Lifeclass. Lifeclass adheres strictly to permission-based email policy. Except as mentioned above, Lifeclass will not send you unsolicited email information, commercial offers or advertisements. Lifeclass will not sell, rent, or loan our contact lists or our customer’s contact lists (including customer data) to any outside firms nor will Lifeclass use customer contact lists for our own marketing purposes. All emails that you have requested will have an option to unsubscribe. Unsubscribe requests are fulfilled within minutes and no further communications will be sent to users who have stated that they do not wish to receive the specified information.
Subscriber Lists, Campaign Content and Campaign Reports
Communications from the Site
Special Offers and Updates
We send all new users a welcoming email to verify their new account and confirm their password and username. Established users will occasionally receive information on products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications. Customers can unsubscribe via the unsubscribe mechanism at the bottom of each email.
If a user wishes to subscribe to our newsletter, we ask for contact information such as name and email address. Out of respect for our users’ privacy, we provide a way to opt-out of these communications via the unsubscribe mechanism at the bottom of each email.
On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. However, these communications are not promotional in nature.
We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the user’s wishes.
Website Usage Information
We use your IP address to help diagnose problems with our server, and to administer our Web site. We do not link your IP address to any personally identifiable information. We use tracking information to determine which areas our site users visit based on traffic to those areas. Lifeclass does not track what individual users read, but rather how often each page is visited. This helps us maintain a superior and informative website for you.
Lifeclass has made a substantial investment in the latest server, database, backup and firewall technologies to protect our information assets. These technologies are deployed as part of sophisticated security architecture. All data resides in a tightly controlled, secure data center. These investments mean that information about the identity and preferences of individual members is never accessible to anyone outside Lifeclass. We will maintain safeguards to protect the security of these servers and your personally identifiable information.